Switzerland-based Ruud Janssen, CMM, DES CED (1970), is dedicated to helping teams in NGOs, membership-based organizations, and corporations design impactful events. As a global innovator, he advises clients such as the International Olympic Committee, United Nations, Google an the Internet Society. With Roel Frissen, he co-created the #EventCanvas and founded the Event Design Collective, focusing on innovation in business and event models for high-stakes events.

An active member of PCMA, Internet Society, and MPI, Ruud has served as a certified MPI Global Trainer and on the Meeting Professionals International (MPI) International Board of Directors. Proficient in English, Dutch, French, and German, he is a sought-after speaker on event design, ROI, and virtual and hybrid events.

Having lived and worked globally, Ruud understands the challenges professionals face in event organization across various sectors. He has authored publications and research papers on event innovation. He is known for his ability enable teams to think differently, leveraging functional, social, and technological advancements to deliver innovation. His expertise extends to complex decision-making units for corporate, NGO, government, and association clients.