Geneviève has over 25 years of global experience in congress management and strategic consultancy for associations and destinations. She works as a content curator, facilitator, speaker and trainer with the association meetings and business tourism industry and is specialized in sustainability and social impact practices. Geneviève is passionate about applying design thinking practices to accompany organizations through innovation. She has founded her current organization, #MEET4IMPACT, in 2019 with the vision of transforming the business tourism industry by generating a movement to create positive societal impact with its actors and their events. #MEET4IMPACT trains professionals and supports DMOs and their association clients in defining, managing, measuring and communicating the societal impacts of their activities. Geneviève has developed an “impact masterclass” for the industry and has co-created the “BE Impactful Framework”, which offers a systematic process for measuring the positive impacts of events. She is also an association executive, acting as Managing Director of the International Society of Limnology since 2018. When not at work, Geneviève is enjoying the great outdoors, sharing happy meals with friends or sailing the seas.