Elif began her career in the communications field, spending 20 years in various positions in the media, advertising, meeting and hospitality industries, before being appointed as ICCA Regional Director (Europe) in January 2018.
Before joining ICCA, Elif spent 15 years with the Istanbul Convention and Visitors Bureau, where she held senior sales and marketing positions before serving for over three years as General Manager. During this time, she was an extremely active contributor to the ICCA community. She has been a speaker, mentor and regular Congress attendee, chaired ICCA’s Mediterranean Chapter, and regularly participated in Client-Supplier workshops. She also played a major role in the bidding team and Local Host Committee of the 2014 ICCA Congress in Antalya, and has hands-on experience of using a wide variety of ICCA’s business tools.
Elif is currently continuing her academic career, and is writing her PhD thesis about the role strategic communications plays in building a destination’s image.