Robin McClain serves as Senior Vice President of Marketing and Communications at
Destination DC, the official destination marketing organization for Washington, DC.
In her role, McClain leads Destination DC’s efforts to generate interest and visitation to the city
while leveraging the latest research, technology and trends to attract consumers. Washington,
DC has experienced record visitation for nine consecutive years.
As the department head, McClain oversees the advertising, creative, content marketing,
communications, publications, social media and research for Destination DC, managing a
dynamic 19-member team. McClain was the originator of the city’s DC Cool advertising
campaign, which promotes experiences around the District on and beyond the National Mall
into DC’s eclectic and unique neighborhoods. DC Cool evolved into Washington, DC’s brand
and is the platform upon which all promotions are built. Most recently, McClain and her team
launched a new advertising campaign called Discover the Real DC, with a new media strategy
focused on providing personalized content for consumers through digital ads that connect to
A Washington Metropolitan native, McClain was raised in Gaithersburg, MD and graduated
from the University of Maryland. She began her career in broadcast journalism locally at
WTTG FOX 5. She went on to work as a news reporter in Salt Lake City, UT at KSTU FOX 13
and in Phoenix, AZ at KNXV ABC 15.
Immediately prior to joining Destination DC, McClain worked for the Los Angeles Tourism and
Convention Board for several years as Senior Director of Media Relations.
McClain serves on the board of the DowntownDC Business Improvement District, is a member
of the U.S. Travel Association’s Communications Committee and is the second vice chair for
Destinations Council’s Board of Advisors for U.S. Travel. She is an avid tennis fan and
shopper, often combining those loves when she travels.